More marketing opportunities
If you understand your audience, listen to their feedback, and make changes that your customers will appreciate, you need to let them know. Marketing is another battle that every business faces on a daily basis. How do you reach the people that you need to? Well, a customer portal is another way to reach customers, and it’s an extremely cost-effective way to do it.
Even with a solid customer list, how many people do you think would actually read the emails or text messages you send out? Humans are desensitised to this form of marketing somewhat, with many promotional emails just going straight into the trash. But if your customer installs your portal app, and you can send notifications of special deals through there, it’s much more likely to make an impact.
So, while there is obviously an upfront cost to building a customer portal, the marketing benefits can be realised forever.